1993年aigo创立，是有名的民族品牌，是90后80后童年和青春期的回忆。积累了非常坚实的品牌力量。

2022年aigo给出“为国民，造好物”的产品方向，尝试朝着“多元化”的方向去拓展新品类。

2023年冒险岛设计被邀请设计aigo的插排产品。纵观爱国者所有的产品品类，其中存储业务连续多年遥遥领先，而其他的产品拓展坞移动电源等略显疲态。调研发现，除了存储之外，其他产品线并没有太多独有品牌识别性，品牌没有借力打力，在竞争这么激烈的市场有点可惜。

Founded in 1993, aigo is a well-known national brand that holds nostalgic memories for those born in the 80s and 90s. It has accumulated a strong brand power over the years. In 2022, aigo introduced the product direction of "Creating Quality Goods for the People" and began to diversify its product categories.

In 2023, we were invited to design aigo's power strip products. Looking at all of aigo’s product categories, its storage business has consistently led the market for many years, while other products like docking stations and power banks appear to be losing momentum. We noticed that aside from storage, other product lines lack distinct brand recognition, and the brand has not fully leveraged its strengths, which is a pity in such a competitive market.

那aigo的品牌PI是什么呢？

So, what is aigo’s brand PI? 

我想起多年前我买过的一个aigo的F560，aigo以前的数码相机是国产品牌中排行第一的，除了日本的几个国际品牌之外，主打性价比aigo相机也打破了其他品牌的垄断，是非常有勇气的。所以想着尝试用相机和aigo标准的笑脸元素运用在产品上面。并借鉴徕卡和联想键盘小红帽的设计手法，把品牌的logo凸显出来。

I recall purchasing an aigo F560 years ago. aigo's previous digital cameras ranked first among domestic brands and, apart from a few Japanese international brands, aigo’s camera, known for its cost-effectiveness, broke the monopoly of other brands, demonstrating great courage. Therefore, we thought about incorporating camera elements and aigo's signature smiley face into the product design. We also drew inspiration from the design techniques used by Leica and Lenovo’s Little Red Hat to highlight the brand logo.

定位的消费群体就是90后，所以让产品年轻化是非常关键的，参考了这些年来在年轻化市场取得巨大成功的洛斐lofree，适度地让产品展示出“轻复古”的视觉感受，避免近几年流行的大量电镀油腻风格，只需要一点点装饰，降低成本。在功能上，排插配备2500w额定功率，三个三孔插头，一个A口，还有两个快充C口，还有70w的无线充电，放上去就可以开始无线充电。让繁忙的90后有快速充电和轻松充电的使用体验。使用时候，也可以改善充电线线缠绕的情况。

The target consumer group is primarily those born in the 90s, so making the product youthful is crucial. We referenced the successful young market strategies of brands like Lofree and aimed for a "light retro" visual appeal, avoiding the excessive shiny styles popular in recent years, requiring only minimal decoration to reduce costs.

Functionally, the power strip will feature a rated power of 2500W, with three three-prong outlets, one Type A outlet, two fast-charging Type C ports, and 70W wireless charging capability—simply place a device on it to start charging wirelessly. This setup provides busy 90s consumers with a fast and convenient charging experience while helping to reduce cable tangling issues.